CRM Manager
Job Summary:
We seek a highly versatile and skilled CRM Manager for a full-time role. The ideal candidate will have experience working with sports and casino players in the online gambling industry. Your role will involve using your analytical approach to plan, execute and report on successful campaigns to the team and the head of the department.
Company Intro:
EveryMatrix is a leading B2B SaaS provider of iGaming software, content, and services. We provide platform, casino, sports betting, payments, and affiliate systems to over 300 customers worldwide. The company is profitable, with over EUR 100m in annual revenues and 850 employees in offices across 12 countries in Europe, Asia, and the US. EveryMatrix was founded in 2008 and remains a founder-owned private company.
EveryMatrix is a member of the World Lottery Association (WLA) and the European Lotteries Association. In September 2023, it became the first iGaming supplier to receive WLA Safer Gambling Certification. EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market-leading gaming solutions.
The Gaming Managed Services team supports our clients by providing outsourced services across the full scope of online gambling operations. This position will lead the retention marketing for various clients. Devising and executing strategy in collaboration with Affiliate and acquisition marketing teams to provide optimal results for our clients, blending creativity and clinical analysis, you will play a crucial role in our client’s success.
CRM Manager
Responsibilities:
· Contribute to the retention marketing for various clients across casino, sport and lottery verticals
· Plan & execute weekly and monthly retention marketing campaigns for a range of player groups
· Build and deploy a variety of promotions and bonuses to secure ongoing player engagement
· Monitor and report on the effectiveness of retention marketing activities (manage KPIs) both internally and externally
· Maintain effective internal communications to ensure that all relevant company functions are kept informed of CRM objectives, activities, and result
· Take ownership of relevant regulatory requirements as they relate to online gambling in necessary jurisdictions
Requirements:
· Demonstrable experience in CRM marketing and familiarity with retention marketing tools (Optimove, Fast Track, Emarsys, etc.)
· Working knowledge of online gambling promotions
· Commercial understanding of what success looks like relative to marketing efforts
· Fluent English
· Ability to coordinate content creation across multiple campaigns
Very nice to have:
· Experience in regulated markets
· Sportsbook-specific experience
· Experience curating campaigns and promotions for VIPs
Work-Life Balance:
- Enjoy 22 annual leave days, with the number increasing to 32 after 5 years with the company;
- 10 sick leave days per year (without a doctor's note);
- 40% work from home, over any 3-month period, after the first 3 months;
- During the first 3 months - 100% work from the office – central location, near University Square;
- If returning to work soon after having a child, 1 year 100% WFH for mothers;
- WFH after the child is born – for fathers: 13 weeks of 100% WFH (from the day of the child's birth).
Benefits and Office perks:
- Lunch allowance (130 EUR Net/ month);
- Private Medical Insurance – Regina Maria;
- Our own in-house gym, health & well-being programs;
- Fruits Tuesday;
- Access to online learning platforms Udemy for Business and O’Reilly and budget for external training;
- Bookster;
- Massage at work;
- Anniversary gifts;
- Frequent free-bar parties, annual whole-company parties (have previously rented our own planes to get everyone together!);
- Fun Corner: Ping-pong table, PS4, and lots of board games.
- Department
- Commercial
- Role
- CRM Manager
- Locations
- Multiple locations
- Employment type
- Full-time
- Business Unit
- HQ
- Remote
- Hybrid
CRM Manager
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